Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Latest Episodes
The art of meaningful targets and project trends
Meaningful targets must originate from external business realities, such as market windows or customer commitments, rather than internal team schedules or arbitrary executive mandates. Effective project management relies on fixed targets that s...
Twelve Numbers: A Cross-Functional Framework for Product Innovation
lateralworks advocates for a shift in corporate performance measurement from vertical, functional silos to a horizontal, cross-functional framework focused on product innovation. The core thesis argues that because new prod...
The Product Boss: Roles and Responsibilities in FTTM Delivery
The Product Boss role within the Fast Time To Market (FTTM) organizational framework, which shifts technology development from functional silos to a product-centric model. Acting as the CEO of their product, the Product Boss is the single point...
Creating an innovation culture
This podcast investigates the innovation paradox, which involves balancing the free generation of creative concepts with the necessity of rigorous evaluation. Successful companies like Google, Amazon, and Pixar thrive by prioritizing psychologi...
Triads for faster product development execution
The discussion on the FTTM podcast delves into the Triad Model for faster product execution, based on lateralworks research. The model addresses the "ownership gap" and functional silos in traditional corporate structures by introducing a flat,...
