Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Episodes
16 episodes
Creating an innovation culture
This podcast investigates the innovation paradox, which involves balancing the free generation of creative concepts with the necessity of rigorous evaluation. Successful companies like Google, Amazon, and Pixar thrive by prioritizing psychologi...
Triads for faster product development execution
The discussion on the FTTM podcast delves into the Triad Model for faster product execution, based on lateralworks research. The model addresses the "ownership gap" and functional silos in traditional corporate structures by introducing a flat,...
Informed Ambition versus Blind Ambition
The fundamental challenge in development organizations is the gap between aggressive leadership timelines ("targets") and reality-based execution forecasts ("plans"); when leaders treat ambitious targets as factual plans, honest reporting goes ...
The Product Boss: FTTM Manager Role Profile and Competencies
Describe the product boss and why this is so different from how companies organize product development projects. They lack the lateral end to end ownership rom concept to manufacturing or a single person who owns it. First observed at Sun Micro...
Planning and managing breakthrough innovation cycles
This is a discussion of a framework for managing and scheduling innovation by treating breakthroughs as a series of structured learning cycles. Rather than viewing invention as an unpredictable event, the authors argue that speed is achieved by...
Shortening the long pole
The podcast "Shortening the Long Pole" is a discussion of a framework, a strategic method designed to accelerate project completion by targeting the most time-consuming constraints. This three-phase process begins with identifying the "ugly bab...
Scheduling Invention using Learning Cycles
In this episode of the FTTM podcast, the hosts tackle the anxiety-inducing challenge of “Scheduling Invention,” how to build a real timeline when you’re trying to create something that’s never existed before, and argue that the only way to go f...
Sprinting Without The Critical Path
Sprinting Without the Critical PathEver hit every sprint goal and still miss the deadline? This episode explains why.Many teams think they're sprinting, but they're still trapped by hidden dependencies, approvals, and late ...
The Freedom Scale: A Continuum of Team Empowerment
In “The Freedom Scale: A Continuum of Team Empowerment,” the conversation digs into a super-practical question: how do you build teams that can move fast and ship real outcomes without turning into chaos? Using the idea of “heavyweight teams” (...
FTTM is not Project Management - A debate (Part C)
In Part C of Episode 5 of the “FTTM is not Project Management” debate, the conversation gets practical: the hosts dig into where the line actually is between “FTTM” work and traditional Project Management work, why people keep mashing the roles...
FTTM is not Project Management (Part B)
In FTTM is not Project Management we contrast conventional project management with Fast-Time-to-Market (FTTM) strategies, emphasizing the need for proactive transparency and unified ownership. Rather than relying on "happy schedules" tha...
FTTM is not Project Management (Part A)
In this episode, we dig into a provocative idea: Fast-Time-to-Market (FTTM) isn’t “better project management”—it’s a different way of thinking about how work gets defined, decided, and driven to launch. You’ll hear why classic PM habits (plans,...
Build Lateral Core Teams for Market Speed
In Build Lateral Core Teams for Market Speed, the conversation gets into the real mechanics of moving faster without turning your org into chaos: why “core teams” beat endless handoffs, how to design small cross-functional groups with cl...
Project Speed Paradox
If you've ever spent weeks building a detailed project schedule only to watch it become obsolete within days, this episode is for you. The FTTM Podcast dives into why traditional planning is often just "expensive wallpaper" and introduces a rad...
Why Exact Schedules Are A Hallucination
If you've ever spent weeks building a detailed project schedule only to watch it become obsolete within days, this episode is for you. The FTTM Podcast dives into why traditional planning is often just "expensive wallpaper" and introduces a rad...