Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Fast Time To Market Overview
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This episode breaks down FTTM (Fast Time-to-Market) - what it actually means, why teams think they’re doing it when they’re not, and the common traps that quietly stretch launch timelines. You’ll get a practical, plain-English look at the decisions, handoffs, and “busy work” that slow products down, plus the mindset shifts that help teams move faster without cutting corners on quality or customer value. If you’ve ever felt like shipping takes twice as long as it should (even with good people and solid plans), this is a sharp, relatable listen that’ll give you new language, and a few concrete levers, to change it.
