Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Project Speed Paradox
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If you've ever spent weeks building a detailed project schedule only to watch it become obsolete within days, this episode is for you. The FTTM Podcast dives into why traditional planning is often just "expensive wallpaper" and introduces a radically different approach: one where being roughly right beats being exactly wrong, where you deliberately ignore resource constraints to expose the real gap in your timeline, and where a "wiggling" finish date is actually a sign of health while a perfectly flat line should terrify you. The hosts break down practical concepts like macro-to-micro planning, refresh rhythms, and "peeling the onion" to manage hidden critical paths—all designed to transform your schedule from a document of doom into a tool that actually buys back time. Whether you're stuck in a death march or just tired of watching projects crash in slow motion, this episode offers a surprisingly liberating framework for how the fastest teams actually plan.
