Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Build Lateral Core Teams for Market Speed
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In Build Lateral Core Teams for Market Speed, the conversation gets into the real mechanics of moving faster without turning your org into chaos: why “core teams” beat endless handoffs, how to design small cross-functional groups with clear ownership and decision rights, and what operating rhythms (intake, prioritization, feedback loops, metrics) keep work flowing instead of stalling. Expect practical takes on where teams usually get stuck—dependency spaghetti, unclear accountability, competing priorities—and concrete ways to fix it so you can ship, learn, and adapt at market speed while still keeping quality and alignment intact.
