Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
FTTM is not Project Management (Part A)
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In this episode, we dig into a provocative idea: Fast-Time-to-Market (FTTM) isn’t “better project management”—it’s a different way of thinking about how work gets defined, decided, and driven to launch. You’ll hear why classic PM habits (plans, timelines, coordination) often can’t fix the real causes of delay, and what does move the needle instead: continually validating customer value, tightening ownership from concept through break-even, speeding decisions, and building a system that relentlessly “pulls in” the schedule rather than accepting slip as normal. If you’ve ever watched a project drift while everyone stays “busy,” this conversation will feel uncomfortably familiar—and very useful.
