Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Sprinting Without The Critical Path
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Sprinting Without the Critical Path
Ever hit every sprint goal and still miss the deadline? This episode explains why.
Many teams think they're sprinting, but they're still trapped by hidden dependencies, approvals, and late integration work. It feels fast, but the results are slow. We cover what "moving fast" actually looks like when you're dealing with complex programs—and how to track progress without pretending you can predict everything upfront.
Agile vs. FTTM
Both want speed, but they solve different problems.
Agile is about learning as you go - small chunks, constant adaptation, delivering value piece by piece. It shines when requirements are fuzzy and you need to figure things out.
FTTM (Fast Time To Market) is about hitting a date - mapping dependencies, finding bottlenecks, and attacking them. It shines when you're coordinating multiple teams, suppliers, or hardware.
The simple version: Agile helps you build the right thing. FTTM helps you deliver it sooner. They work well together—Agile within teams, FTTM across the program.
