Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Planning and managing breakthrough innovation cycles
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This is a discussion of a framework for managing and scheduling innovation by treating breakthroughs as a series of structured learning cycles. Rather than viewing invention as an unpredictable event, the authors argue that speed is achieved by failing fast to accelerate knowledge gain and compressing the time required for each experiment. Success depends on steering committees providing dedicated resources and shielding teams from corporate interruptions while avoiding group fixation on difficult problems. The strategy emphasizes challenging existing paradigms through lateral thinking and utilizing systems architects to manage complex technical interfaces. By using macro-to-micro planning, teams can maintain a rough long-term schedule while refining immediate tasks as new information emerges. Ultimately, the sources suggest that isolating high-risk innovations and running concurrent learning paths allows organizations to predict and meet market windows more reliably.
