Fast Time To Market
In the early 1990s, lateralworks conducted an extensive multi-company study involving over 500 people who worked on fast-to-market projects in Silicon Valley. Since then, they have worked with hundreds of teams to accelerate the delivery of new technology products to market. The research continues today to keep the best practices current.
This podcast series will share many of the practices that teams use to deliver the right product to the market at the right time.
Fast Time To Market
Informed Ambition versus Blind Ambition
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The fundamental challenge in development organizations is the gap between aggressive leadership timelines ("targets") and reality-based execution forecasts ("plans"); when leaders treat ambitious targets as factual plans, honest reporting goes underground, schedules become fiction, and leadership loses visibility into real progress — much like a commander who punishes scouts for bad news and walks into an ambush. The solution is "informed ambition": let teams build their own plans to engage their ownership and drive genuine innovation, then transparently surface the gap between targets and forecasts as a shared strategic challenge to close collaboratively through descoping, parallelization, or added resources — because when people own their schedules they optimize them, but when schedules are imposed, teams become passive order-takers who abandon plans they know to be lies.
